Being a successful affiliate doesn’t have anything to do with luck, but it has everything to do with well-considered decisions and careful communication. Playamo Affiliate Team Lead, Oleg, has vast experience in the industry and doesn’t hesitate to share it with others.
Boosting Volumes in Short Time
“I believe that reliable partnerships rely on precision and responsibility. Very often, affiliate partners are left with nothing but a bunch of promises and metrics they don’t understand. My goal is not to have as many partners as possible, but to help each and every one of them thrive. Yes, I like to keep it personal,” says Oleg.
The Affiliate Team Lead fondly remembers one of his first partners, the owner of a small Telegram channel from Germany: “His volume was modest, but his will to learn was massive! Very quickly, we established a clear working rhythm that helped him grow and expand.”
Oleg went on to describe that despite starting at the peak of online gambling popularity during the pandemic, the channel simply failed to gain significant momentum. Considering it was powered by a man with a strong will, Oleg jumped in with his ideas that turned the side gig into the main source of revenue for the entrepreneur.
Building on the Right Foundations
The fantastic Playamo duo focused on building a strong player base that will stay loyal to the brand. By carefully targeting the right audience, they maximised their effort, reduced bounce rates to a minimum, and converted clicks into leads. In the end, isn’t that what we all want?
“I am happy to say his results remain strong and have been so for over five years. Anyone working in the industry will tell you that staying on top for half a decade is no joke,” explains Oleg. The fact that most players who came through this affiliate partner stay active on Playamo proves Oleg knows how to hit the target, and Playamo has a lot to offer.
“We still meet regularly at conferences to exchange ideas, opinions and thoughtful gifts. Just because his channel is an engine that keeps on going, it doesn’t mean there is no work to be done. I am a firm believer that everything can be improved with the right idea,” claims Oleg.
Playamo: The Power of Support
The Playamo Lead accentuates the power of structure that provides partners with a maintainable framework and the importance of balanced interests, as only they can deliver sustainable and long-term results.
“And don’t forget about trust. I know it sounds like just another cliché, but you need an affiliate program that believes in you and that, you can also trust,” Oleg concludes.
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